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(863) 687-9000
923 West Memorial Blvd. • Lakeland, FL 33815

Wheel Configurator

Wheels

Custom Wheels in Lakeland, FL

Vehicle customization is our specialty at High Standards 4x4. Choose from some of the hottest custom wheel brands on the market + our tire and wheel packages for sportscars and passenger vehicles. It's never been easier to find the perfect rims to build your dream truck, Jeep, luxury car, or daily driver. From wheels engineered for off-road performance to aftermarket wheels for street use, you'll love how everything looks installed. Many sizes and styles are available to create the exact look you want for your make and model.

We serve customers in Lakeland, FL, Plant City, FL, Winter Haven, FL, and surrounding areas.

Shop Your Favorite Custom Wheel Brands

Wheels in Lakeland, FL

Customize your 4x4 vehicle with wheels from:

Need more ways to create a unique truck or Jeep that looks and performs like you imagine? Pair your new rims with custom lighting, lift kits, and performance accessories for the ultimate 4x4 vehicle creation.

tires and wheels on sportscar Lakeland, FL

Wheel & Tire Package Installation

Your car never looked so good! Wheel and tire packages are available for high-end sports cars and passenger vehicles. These pairings enhance your make and model's unique attributes, creating an attractive appearance you can't help but admire. But don't take our word for it. Check out our photo gallery on Facebook to see awesome examples of our work!

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Imagine what we can do for you and your car! Call (863) 687-9000 or drop by our shop to talk.

High Standards 4x4’s Wheel Buying Guide

Before you start shopping for a new set of wheels, use our wheel buying guide below, and consider the advantages and disadvantages of different wheel materials in order to find the best wheel to suit your needs. If you have any questions during your research, simply contact us online.

  • Alloy Wheels are light wheels with improved performance characteristics. These light wheels increase cornering and steering precision, and decrease road feedback for better braking response.
  • Steel Wheels are heavier wheels that provide vehicles with a lower center of gravity. Steel wheels are perfect for harsh road conditions in the snow or off-road over rugged terrain, but lack other performance capabilities because of the added weight.
  • Chrome is an aesthetically pleasing finish applied to both alloy and steel wheels. Chrome wheels are sought by drivers concerned with cosmetic appearance. While chrome wheels are known for their metallic mirrored shine, durability, and strength, they require regular attention and cleaning to maintain their visual appeal.

Wheels & Rims: The Manufacturing Process

  • Cast Wheels: Aluminum wheels are manufactured through a process of pouring molten aluminum into a mold. The shape of the wheel is formed through a process of gravity or pressure casting.
  • Machined Wheels: The machining process combines casting, heating, spinning, and precise pressurization to fill a mold with molten aluminum and shape the wheel.
  • Forged Wheels: The forging process takes a solid piece of aluminum and molds the wheel through high heat and extreme pressure. The result is a light, dense, and strong wheel.

The right set of wheels depends on vehicle characteristics and desired ride quality. When choosing wheels for your car, truck, or SUV, consider the following:

  • Size: Various wheel sizes and weights hold different performance characteristics. If you plan on upgrading your current wheel size, be sure to consider the maximum wheel size allowance on your vehicle.
  • Weight: Wheel weight impacts vehicle performance. Heavier wheels increase braking distance and reduce handling, while lighter wheels will improve maneuverability and braking performance.
  • Terrain: Where do you drive most often? Wheels should be selected based on their primary function.

Every customer’s criteria for buying wheels is different, so we urge you to contact us with your questions or concerns. Our service staff is comprised of wheel and rim experts who remain on the cutting edge of wheel style, configuration, and performance.

For the best wheel buying experience around, contact us today.

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Phone: (863) 687-9000
Fax: (863) 687-9001
Address: 923 West Memorial Blvd
Lakeland, FL 33815
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